34th Milo Marathon Press Con

I co-hosted the press conference for the 34th Milo Marathon held at the Bayview Park Hotel on Roxas Boulevard. Along with Mr. Lester Castillo, head of PR for Milo, I helped facilitate the Q&A for the press.

This is the first year Milo is holding its races for a cause. If in previous years all they were doing was providing venues for developing Philippine running, this year they’re donating 4,000 new pairs of running shoes to children who are in need of footwear. Milo organizers realized, as more people joined their races every year, that there were participants (particularly children) who competed barefoot because they had no shoes.

Some beneficiaries will be racing 3K on July 4 sporting their new shoes.

KIKAYRUNNER in Manila Times

Blogger talks about her blog
Monday, 21 June 2010
Sharing your thoughts online can be both fun, lucrative

A question Noelle de Guzman is always asked is “What is a kikay runner?” de Guzman has already posted an answer to this question on her blog www.kikayrunner.com, “Well, for me it means being a female recreational runner who, besides being interested in all that sports science has to offer when it comes to helping me run faster, also likes looking good while doing so.”

When she first started running and started falling in love with the activity, de Guzman started a blog on running, thinking that this would keep her motivated to train towards running her first marathon in July. And you can make sure that part of her preparation is to make sure that she looks damn good running.

While she has yet to make a significant amount of money from her blog, de Guzman managed to grab a number of gigs through it, “There are a lot of perks in terms of giveaways and other freebies,” says de Guzman relishing the idea of doing what she loves and actually getting rewarded and recognized, even if not paid, for it. Working the tracks, she scores interviews with other runners for her blog’s content.

Attracting online visitors
On building an online following, de Guzman offers this advice to other bloggers, “When you write intelligently and passionately about your topic, you make yourself a trusted source of information. I like it when people tell me they learned something new from reading my blog posts, and will be back for more.”

She said that she always tries to post articles on events as close as possible to the actual date that they would happen because runners may be looking for information or stories about them. “That way my blog serves as a practical guide,” de Guzman explains.

Creating and sustaining rapport
A blog unlike an ordinary website is interactive on a very personal level. On this, de Guzman offers this parting shot, “I try to answer each comment posted, and maybe even throw a question back on the person who posted the comment or add a comment of my own about what a reader has posted. It’s a give and take thing. When I visit other blogs and link them to mine, I try to comment relevantly on their posts. Sometimes I may even write a post inspired by a topic I’ve read from other blogs.”

Century Tuna Superbods Run 2010

The Age of Running
Wednesday, 03 March 2010
The Century Superbods turns a race into a must-do social event
BY ROME JORGE Lifestyle Editor

No longer is running just a sport. Now, it’s a showbiz spectacle, a commercial bonanza and a social affair. It is to see and be seen with elite athletes, celebrities and chief executive officers; to literally keep up with the proverbial Joneses; to come out openly as a Dri-Fit, Clima-Cool and Lycra-clad body-conscious speed freak decked out in heart rate monitors, GPS pedometers and iPod electronica; to celebrate among strangers and friends in sweaty, orgiastic physicality, and to beat the road, beat the time and beat one’s own age.

Gym instructor Noelle Frances de Guzman
Gym instructor Noelle Frances de Guzman

On February 21 at the Bonifacio Global City in Taguig, the Century Superbods Run heralded the coming of age of the Runner’s Era—the time when the most fundamental and inherent of sports became the trendiest, the latest and the most popular. Attracting runners in the thousands, it seemed everyone who was anyone was there.

The beautiful sport
The event began before daybreak with adrenalin pumping beats from a Brazilian batucada percussion band, pyrotechnical summersaults from capoeira martial artists and colorful moves from costumed dancers. All this was done on a stage worthy of a grand stadium concert.

There was running icon, coach Rio de la Cruz, and celebrity Century Tuna endorser Derek Ramsay onstage like rock stars flanked by 2009 Superbods contest winners Superbods 2009 winners Theresa Fenger Van, Victor Leaño and television host Reema Chanco.

Parts of the racecourse were as grand and as high-tech as the stage. The starting and finishing point was an enormous arch with video screens visualizing the race routes for the different race distances—3-, 5-, 10- and 2-kilometer distances—in computer animation. More importantly, it had large LED readouts by Timex that automatically announced one’s name, ranking and finishing time as one crossed the finish line. This was made possible by Championchip—disposable microchips supplied to each contestant that one laces on to one’s shoe. As with RunRio’s previous events sensor mats at the finish line and at various stages in the racecourse ensured an accurate and detailed recording one’s running stats.

Though the vast majority of runners enjoyed the marathon without incident, there were some glitches in the otherwise well-organized event. In his blog, running guru and race organizer Rio de la Cruz was commendable in his forthrightness. He was the first to concede, “We acknowledge that it was not as perfect as we had aimed for, due to issues such as unexpected bugs in the online registration process, an early gun start for 21- and 10-kilometer runners, with some 10 kilometers runners catching the tail end of the 5k runners and several runners who got lost along the route.” To complicate things further, there were some points in the racecourse where Taguig Global City failed activate its streetlights. Nonetheless, for most runners, the race was an enthralling experience—and not just for the natural high that running gave them.

There were quite a few showbiz stars such as Iza Calzado running and at every water station were gorgeous Brazilian and Filipino models handing out Gatorade sports drinks. Just as lovely were many of the average runners. Quite a number were decked out in black body-hugging compression body suits. Others brought along their unflappable feminine fashion sense, sporting pink tankinis, pink super short shorts, pink miniskirts and even pink hydration harnesses—all branded sports gear, of course. Regardless of fashion genre, the vast majority of runners were deadly serious, paying little heed to all the beautiful people among them.

As most 21-kilometer distance runners were just on their way to the halfway mark, they saw Kenyans and top Filipino runners going in the opposite direction and heading back to the finish line. Like heads of state, these top athletes were heralded by the sirens of a motorcycle motorcade to make sure no one got in the way. Ultimately, Eduardo Buenavista and Maricel Maquilan finished first in men’s and women’s category, respectively, in the 21-kilometer distance race.

Every finisher was a star with his own paparazzi. Dozens of photographers snapped pictures of every runner and posted it online at Photovendo.ph—but one of the many perks that come with a well-organized RunRio event. RunPix.info also supplied one’s standing and statistics online.

The finish line wasn’t even the end of all the hoopla. The after-race event area was nothing less than a fairground full of booths offering all sorts of goodies.

What the future holds
Aspiring models, after having participated in the run, were qualified to go to the Superbods Go-See to vie as Century Tuna’s next image models. The after-race go-see event was perfectly timed, with aspiring image model’s lean bodies still glistening and dewy with perspiration.

For the rest, there was food, drinks, magazines and other freebies made possible by the event’s many sponsors. On the spot, one could also buy watches, sporting apparel and even canned goods—Century Tuna, of course. Also noteworthy was the free shirt and racing singlet that came with registration; they were well designed. The many booths, the lively music and the triumphant mood of all those who finished the race made for nothing less than a festive atmosphere.

Even better was the fact that Century Tuna Superbods Run 2010 raised funds for the United Nations Children’s Fund, the World Health Organization and the World Wide Fund for Nature. With each step, runners made the world a better place.

The Century Tuna Superbods Run 2010 is but the first in the RunRio Trilogy. The second leg is the Nature Valley Run on May 30 and the third is the 2010 Timex Run on November 21, both at Bonifacio Global City, Taguig. Prepare for more; the Age of Running has truly arrived.

Trek the TEC 2010

Vertical Limits
THE GAME OF MY LIFE By Bill Velasco (The Philippine Star)
Updated May 03, 2010 12:00 AM

The running boom is spreading to more and more urban centers and creating more challenges for serious runners. Every month, event organizers try to outdo one another in presenting appealing events in distances varying from 2 kilometers to full marathons. But yesterday, The Enterprise Center (TEC) took the sport in a different direction.


Yesterday’s “Trek the TEC” was the first major attempt at a vertical run in the Philippines. The center’s two towers on the corner of Ayala Avenue and Paseo de Roxas provided a controlled setting for the run, which spanned a daunting 90 floors or about 2,065 steps. Runners went up one tower, then down to the third floor common lobby, where they crossed to climb the stairs to the rooftop of the second tower. It was a new challenge for the runners, adding a new thrill to an old staple.

“It was a different feeling for the runners because it was vertical,” says race director Donn Rabanes. “Building run-ups provide a different technical challenge for racers. Deep concentration and excellent physical conditioning are required to navigate the stairways of the building. At the same time, it was short, but intense.”

The most famous vertical run is the Empire State Building Run-Up in New York, which many Hollywood celebrities like Oprah Winfrey have tried. In Asia, the Taipei 101 Tower Run also draws international runners. There are also rare run-ups here in the Philippines, but this is the first competitive race of its type pioneered by a private entity. Despite the short preparation and lack of publicity, over 120 runners entered this new kind of race, a big departure from running on a stair-climber in a gym.

“With the rainy season coming, runners will be looking for a venue to train and compete,” adds veteran race organizer Adi de los Reyes, a consultant for Trek the TEC. “This building was perfect for the race. And it is challenging. When we tried the course, it took three days for my leg muscles to recover.”

Runners massed at the driveway of the building, then raced up one stairwell. Since they were being individually timed and released by batches of 50, there was no need to jostle and nudge each other at the start. Cameras were set up along the stairs, and images of the runners were projected onto a big screen in the ground-floor lobby, so the families and friends of participants could cheer.

TEC’s advantage is that it has scissor-type stairs, meaning that the flights going up are not the same stairwells going down. This eliminated the probability of runners heading in opposite directions from bumping into each other. On the other hand, it added a mental challenge to the competition, since runners could not see their place, and would have to guess how well they were doing.

Gerald Sabal conquered the field in 13 minutes and eight seconds to rule the men’s division and win the P10,000 top prize. Regie Lumag was second, just 11 seconds behind, and received P5,000. Joel edged Elmer Sabal for third place by one second, clocking 13:49. Salvador Loreto finished fifth.

In the women’s event, veteran runner Maricel Manguilan clocked 17:12 for first place (beating most of the men), almost four and a half minutes ahead of second-placer, TV personality Noelle de Guzman. Grace Jakosalem was third, followed by Anna Calvo and Ana Liza Pellicer. But nobody went home empty-handed, as organizers provided raffle prizes for everyone present.

“This is a great event, and we want to do more of these types of races among the Shangri-La Properties,” explained TEC Center manager Francis Fuellas. “It’s part of our vision to provide tenants and guests with a holistic, balanced lifestyle. This race was just a showcase of The Enterprise Center as a friendly environment for these kinds of events.”

The Enterprise Center is also one of the most technologically advanced buildings in the country. It prides itself on saving power by recycling its air, and having a rooftop garden to save on cooling costs, among other features. It will also be the site of more vertical runs in the future.

Do You Remember?

There was a time when I had a dotcom to my name. Unfortunately I let it slip right through my hands. It’s about time I had a new personal domain name to contain information about who I am and what I do, sort of like an online calling card. So, I purchased noelledeguzman.net and set up a little portfolio site.

Right now I’m learning the ins-and-outs of WordPress so I can maintain the site dynamically, rather than editing static HTML. I’ve been with Blogger so long that I’ve been spoiled with the easy-to-edit template, and have absolutely no idea where to start with PHP. Anyway, I should try learning new things.

My personal blog will still remain at this Blogspot address, of course; no use wasting all that Google linkjuice. Ü

By the way, I’ve sent Oceana gift certificates to Kate, one of my winners for the Oceana contest. For the two other winners, the gift certificates expire by the end of July, so if you don’t send me your email addresses by next Wednesday so I can get in touch with you, I’m going to declare a forfeit and give the GC’s to my friends who’ve been clamoring for them. No sense letting good GC’s go to waste, right? 😛